25 DEGREES

Burger,

Wine,

&

Liquor Bar

"""Twenty Fine Degrees Chicago makes fantastic burgers, voted top 10 in the US, but [they] don't rest their hat on just that...""

HauteLiving.com

1/13

OVERVIEW 

 

Named after the precise temperature difference between a raw and well-done hamburger, 25 Degrees introduces a sophisticated twist on the traditional American burger bar.  At 25 Degrees, we not only emphasize the importance of quality hamburgers, but we also serve up an unrivaled experience - complete with chic decor, playful servers, and a stream of funky tunes.

 

The owners of 25 Degrees Chicago commissioned CREOVISIO to help build momentum during some of their slower months, and to help create a foundation for their internal and external marketing initiatives that would carry that momentum into the busier months.  

 

 

DISCOVERY.

 

25 Degrees was an already established brand in a great neighborhood, looking for ways to increase revenue and establish a marketing foundation to build upon.

STRATEGY.

 

Our vision was to increase exposure, therefore awareness, and build upon a great concept. By instituting new email and social media marketing strategies combined with loyalty programs, we quickly gained traction and results.

INTERESTED IN HAVING

A GREAT GOURMET BURGER?

EXECUTION.

 

We created a newly branded monthly newsletter that focused on engagement and doubled in size within weeks. We implemented a detailed ongoing social media campaign that resulting in thousands of increased followers and tens of thousands of impressions within weeks.  And we rolled out new internal loyalty and rewards programs for those all so loyal regular and first time customers.  Then, with a focus on internal and 3rd party events we brought in thousands of new faces to get hooked on this great brand.  All of this resulted in tens of thousands in increased revenue, and the successsful establishment of a foundation that will hold strong for years to come.